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作者: 中国名师网 发布时间: 2019年11月13日 21:13:50

  ►Business: Video games A crush on mobile


  A big merger shows where the money is heading in the industry.


  Compare “Candy Crush Saga” with the “Star Wars” franchise and it comes as a shock that the casual game's creator,


  King Digital Entertainment, would sell for almost 50% more than the $4 billion that Disney paid for Lucasfilm in 2012.


  But in paying $5.9 billion in cash and stock for King on November 3rd Activision Blizzard, a giant in video games for computers and specialist gaming consoles, is doing more than buying another industry leader.


  Its purchase is an acknowledgment that the future of video games, and of gaming profits, is in mobile, where games are usually given away, and where their creators make money by selling extra features to the most enthusiastic players.


  Mobile games have been by far the fastest-growing part of the market in recent years, and have broader international appeal because of the penetration of smartphones.


  By Activision's reckoning, worldwide revenues from mobile games will almost catch up with those from PC and console games by 2019, reaching $55 billion (up from an estimated $36 billion this year) .


  PC and console games' sales are projected to reach $57 billion by then.


  With “Candy Crush Saga” in its arsenal, Activision will have one of the most successful mobile games yet seen, access to an active monthly user base of nearly half a billion people and dozens of new foreign markets where smartphones, not consoles, are the game platforms of choice.

  动视(Activision)将通过《糖果传奇》(Candy Crush Saga),这个目前看来最的手机游戏,拥有接近5亿的月活跃用户以及大量来自国外新兴市场,选择智能手机作为游戏平台而不是主机的玩家。

  Those users might enjoy mobile versions of some of Activision's hits, like the “Guitar Hero” series.


  The combined company will become the world's second-biggest in terms of video-gaming revenues, with close to $7 billion a year, placing it behind only Tencent, a Chinese gaming and social-media conglomerate.


  Activision has flailed about in mobile gaming (even if it has had a recent hit with “Hearthstone”, a digital card game) .


  Though King's shares have weakened since it gave a profit warning in May this year, there are worries that Activision may be paying richly for its big move into mobile.


  James Gwertzman, the boss of Playfab, a provider of back-office technology for game developers, says it is not clear if Activision and King can add that much value to each other's gaming platforms, in the way that Disney can exploit the “Star Wars” characters and stories acrossits various businesses.

  为游戏开发者提供服务的游戏后端服务商Playfab的联合创始人兼CEO詹姆斯·高兹曼(James Gwertzman)表示相比迪士尼开发星球大战的人物和故事并与其自身的多个产业融合,现在还很难说动视(Activision)和King数字娱乐公司能否为彼此的游戏平台增加更多的价值。